Enhancing the student learning experience through the use of technology

The Derby Business School and the TEL Team have worked together to create and showcase an effective practice of student partnerships, by enhancing the student learning experience with technology. Creation of digital materials supply staff and students with the potential to expand their learning opportunities within both teaching and learning.

Nick Turner, Senior Lecturer in Marketing, has been running a student assessment on the Marketing Fundamentals module to create an infographic based around a company. Assessments of this kind give students the opportunity to develop their digital skills and capabilities that they can effectively apply in their future careers. Nick has been running this assessment for a few years, however feedback suggested that “students felt that not enough time had been spent discussing the infographic – both in terms of creating the content, style and the actual technical mechanics”.

Therefore, following this feedback Nick decided he needed to create some help guides for future students. A colleague suggested he create a short video screen capture of how to create the infographic, so he contacted the TEL team who suggesting getting a student involved. A student who has been through the assessment process and performed well could explain the process and how they resolved any issues that they came across. Danni Jupp, year 1 student in BSc (Hons) in Marketing (Consumer Psychology), was happy to create this video and with the help from Nick and the TEL Media Team she created a great source for her fellow students. This peer-to-peer learning meant they could share their knowledge, ideas and experience with others.

Peer learning can offer academics the efficiency of bringing an enhancement to the students’ learning in a time-effective and scalable process. This example of students creating and sharing resources as part of their studies is a great example of practice within the programme (Enhanced (Gold) Level, Element 1.1 in the Digital Practice Programme Baselines.

How to create an infographic videoInfographic Image

The final video has been used in seminars/lectures as well as embedded into the course module. Alison Lawson, Head of Division, Marketing and Operations, has stated “This is completely BRILLIANT. It shows how simple it is to put this assignment together as long as you have the facts at your fingertips. The skills development is immense in terms of research, lateral thinking, design awareness, IT skills and presentation skills. Fabulous”

Just over 100 students are enrolled on the marketing fundamentals course, with half of them having access to this video during their assessment process. The other half had already created the infographic the semester before.

Student feedback suggests that they all found it useful, with over 60% viewing it more than once throughout the process. Their responses suggested that it gave them an “indication as to how images and writing can be combined”, especially “step-by-step using PowerPoint” to create the infographic.

Students could work independently and remotely, and were able to relate to the process as the video was created by a student who had previously completed the work. They also thought that this gave it “a better perspective” of what was needed, making it a “simple video and very easy to understand”.

This project has highlighted how technology use not only produced a positive student learning experience with the principle benefits of peer to peer learning are also upheld.

If any other academic staff would like to include the video within their teaching for a module it is available via the Shared Repository. Please contact your Media Adviser if you would like any further assistance with this.

If you would like any further help or guidance with using Media Gallery and the Shared Repository, see the guides below or contact the TEL Media team at tel@derby.ac.uk

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